7 Must-Know Benefits of an Online Food Ordering System for Restaurants

Allowing customers to order your delicious food from the comfort of their homes is necessary if you want to remain competitive in such a challenging industry. Furthermore, by selling your dishes online, you get to serve more clients daily and increase your profit.

But how you sell your food online can make or break your business. Using third-party delivery apps will eat into your profit and may hurt your reputation.

In this article, you will find out what the benefits of an online food ordering system are for you, as a restaurant owner. After you are convinced an online ordering system is the best choice for you, we also provide you with a free and efficient solution.

7 Benefits of online food ordering system

If you will add an online ordering system to your website you will experience a 26% increase in sales, but also many other benefits that we will list below:

1. Makes it convenient for clients to place orders from anywhere

Thanks to mobile devices, customers can place orders whenever they have the chance as opposed to waiting until they get home or having to place a phone call. Whether stuck in traffic, riding the bus, or on a break, a customer can simply place the order quickly and easily.

In addition, your restaurant customers can also pay online, with their credit or debit cards, which is extremely desirable in today’s world.

2. No more human errors and misunderstandings

One of the biggest issues with phone conversations is that misunderstandings can happen quite easily. Usually, it’s due to the background noise either in the restaurant or on the other end of the line that can mess up an entire order. This means that when the customer arrives, they are not getting what they wanted.

With online orders, the entire process is handled by the customer who can now choose exactly what they want. This way, there is no confusion or missing information.

Read more: The 13 Worst Restaurant Problems and Solutions to Each of Them

3. Streamlined restaurant operations

If you previously took orders by phone, you know how complicated the process is. The person answering the phone must note the order on a piece of paper, take it to the kitchen, and ensure it gets delivered to the specified address.

One of the most important benefits of an online food ordering system is that it streamlines your restaurant operations. An employee can simply accept the order from the online ordering app and the order gets automatically transmitted to the kitchen.

Read more: How using innovative restaurant technology can streamline your operations

4. Increased customer satisfaction

For restaurant owners, having customers customize their orders can actually bring in more business, as well. Allowing them to order separate items together or perhaps choosing particular toppings, salad dressings & other small changes makes the ordering experience better.

They are in complete control of their food orders and can customize them as they wish. What’s more, if they are satisfied with the ordering process and the quality of the food, they will surely come back.

Read more: How to Improve Your Restaurant Menu with Choices and Add-ons

5. Enables you to reward customers

To run a successful restaurant, you need to attract both new and returning clients. An easy way to increase client loyalty is to reward customers according to their previous purchasing history.

An online ordering system can help you do that easily by setting up promotions that only become available when a client places a certain number of orders or spends a certain amount of money. It also lets people know when they are close to claiming a reward to persuade them to order more.

Here’s how you can target your restaurant promotions to apply to returning customers only so you can reward their loyalty and motivate them to keep ordering:

Read more: How to Increase Customer Loyalty in a Restaurant

6. Makes it easier to upsell

You may think of upselling as a technique that can only be used for dine-in clients. But it is actually very easy to do it online and it is not intrusive for your clients. Follow these tips:

• Offer promotions with a minimum order value: for example, if people see the free delivery offer, they will be tempted to spend a little more to reach the minimum order value so they don’t have to pay the delivery fee;
• Allow people to personalize dishes with toppings: toppings are a high-profit margin item, so, the more you sell, the bigger your revenue gets. They are also appreciated by customers as they can create their perfect dish;
• Create meal combos: it makes it easier for people to decide what they want to order as they have all they could need in a single item. It also makes people order more than they initially planned.

Read more: 10 Restaurant Upselling Techniques to Increase Daily Profits

7. Allows you to collect customer data

When customers place an order, they input their data and the system retains the information. This is one of the most relevant benefits of an online food ordering system because it helps you:

• Monitor your success: an efficient online ordering system will have a restaurant data analytics module that gives you access to valuable information such as the number of orders, best-selling items, which area most of your orders come from, and much more;
• Market your business: you can use the stored data to contact clients through email marketing and tempt them to order from your restaurant again.

Read more: How to Successfully Use Restaurant Analytics to Increase Revenue

How does an online food ordering system work

Now that you know what the benefits of an online food ordering system are, it is time to learn how easy it is to enjoy them. You just need 10 free minutes to add an online ordering system to your website and get started:

• Sign up on GloriaFood and fill in your restaurant’s profile;
• Create an irresistible menu while being guided by our wizard;
• Publish the order button on your website.

If you don’t believe us, follow this simple step-by-step tutorial:

You are now ready to accept online orders directly through your website. Don’t forget to explore the many useful features of the GloriaFood online ordering system:

• Email marketing templates to help you retain more customers;
• Promotions for hard-to-say-no-to offers;
• Kickstarter module to attract new customers;
• Reports to monitor restaurant data.

Read more: 7 Reasons Why an In-House Online Ordering System is the Best Choice

Final Words

Get familiar with the benefits of an online food ordering system to have a better idea of what you will enjoy when you start selling your food online. If you are convinced you are ready to start earning more, sign up and you will be ready to receive orders by tonight.

You might also like:

• How to Start an Online Food Business: Step-by-Step Guide
• How to Start a Successful Delivery-Only Restaurant in 10 Simple Steps
• How to Solve Food Delivery Problems: Tips and Tricks for a Profitable Restaurant