Top Benefits of Google Business Profile for Restaurants

Where can I get a good pizza? Google it! What’s the best Indian place near me? Google it! No matter what the question is, Google is the place most people will go to look for answers.

62% of consumers discover restaurants on Google. Therefore, creating an unforgettable presence online will help potential clients not only find your business but also persuade them to visit and order from your place.

The great news is that Google gives you a tool to make your mark: Google Business Profile. We’ll show you the benefits of GBP and how to take full advantage of it:

What is a Google Business Profile?

Google Business Profile is a tool provided by Google that helps you get listed in search results, both in Maps and in Search. You can use it to provide correct information to people such as working hours, address, link to website and photos.

What are the benefits of Google Business Profile for restaurants

With little effort and a bit of time, you can make Google show your restaurant as an answer to all queries related to food and your type of cuisine in your area. Here are all the benefits you will enjoy if you create a Google Business Profile for your business:

1. It gets your restaurant noticed online

There are countless other restaurants in your area, probably quite similar to yours. How can you convince potential clients to choose your business over your competitors? Easy, by making sure people notice your restaurant online!

Let’s do a quick test, shall we? Type in your restaurant’s name to check how far up or down the search results page you can find your website. Or how easy it is for your website to actually stand out from the crowd.

Let’s type “Wildair New York” in the Google search box. You should see the following:

Most people can easily get lost looking through the websites listed on the left side of the page – and actually end up on the website of another restaurant, with a similar name.

However, no one will miss the big business card listed on the right side of the screen. Google helps your business stand out by giving you a card of your own, in a non-competitive space.

2. It lures new customers to your restaurant

One of the most important benefits of Google Business Profile for restaurants is that it can bring you the essential part of your success: more clients.

Let’s imagine the following situation: you are hungry and feel like eating a pizza. What is the first thing you do? You are probably going to search on Google for restaurants that serve pizzas in your area.

Therefore, the first step to getting more clients is to appear in Google searches related to your type of cuisine. The second step is to have a complete Google Business Profile that not only provides clients with relevant information but also persuades them to order or visit your restaurant.

Read on to find out how to easily convince people to become customers.

3. It showcases your important information

When people search for a restaurant, they don’t just want to find out the restaurant name and the type of cuisine you serve. They also want to know:

• Your menu items
• The type of service you offer
• Your working hours
• Your exact location
• How your food and restaurant interior looks

Google Business Profile allows you to showcase the above information to all potential clients in a small, dedicated box that is easy to scan at a single glance.

4. It’s a free way to market your business

Marketing is a necessity if you want to stand out from your competitors in such a competitive industry. But it can also get expensive. If you want to enjoy the results, but not invest all your money, you must take advantage of free marketing tools, such as Google Business Profile.

If you complete your profile with all the information requested by the platform, Google will push your restaurant to the top of search results. A lot of positive reviews and a rating close to 5 will also increase your chances of ranking on the first page of the search engine.

5. It allows you to grow your customer community

The key to a long-term successful restaurant is to create a large base of loyal customers. Here is how GBP can help you achieve that goal:

• It allows customers to review your business: 81% of users declare they read Google reviews before visiting a business, so all the positive Google reviews you will get will convince other people to become your clients. Not to mention that if someone left you a good review, they are more likely to come back because they enjoyed their experience. Furthermore, even if you get a negative review, you can reply and get a second chance to leave a positive impression.
• It opens a line of communication between people and you: clients can use GBP to as you questions, such as if you organize events, what is your ingredient’s provenience, etc. Ensure you reply in due time to increase customer satisfaction with your restaurant.

How to create a compelling Google Business Profile

Start by visiting the Google Business Profile page and going through the set-up process. We’ll guide you to make it fast, easy, and fun:

Step 1: Start by entering your restaurant’s name

Continue by choosing the type of service you will provide. Do you only focus on dine-in or do you also provide online orders? If you want to increase your sales, we recommend focusing on online sales.

 

Step 2: Add a link to your website

Give clients access to more information about your restaurant by including a link to your website. If you want to attract more online customers, we recommend you get the online ordering restaurant website from GloriaFood.

Once clients click on the link, they will immediately notice the menu button, be able to easily browse your menu, pick their desired items, add them to their cart, and order in just a few seconds.

Give clients the convenience they desire, so they will come back to your place time and time again.

Step 3: Provide contact information

On top of the basic phone number and address, pinpoint your exact location in Google Maps. This way, clients who search for food using the Map app will be able to see if you are in their area.

Step 4: Verify and complete your restaurant’s account

All you have left to do to finish setting up your Google Business Profile is verifying your account using one of the provided methods (email, phone, video meeting).

Afterward, check out these tips for optimizing your account:

• Add a restaurant description: keep it short and sweet. Ideally, you should add your Unique Selling Proposition or slogan here. Write something compelling that will pique people’s interest and encourage them to learn more about your restaurant by visiting your website;
• Have a multitude of photos of your food and restaurant: we eat first with our eyes, so this is your chance to tempt people. Take professional photos of your food and add them to GBP. Furthermore, attract people to your restaurant by showing the décor and atmosphere at your restaurant;
• Keep your working hours updated: if you close your restaurant during the holidays or for any other location, don’t forget to let people know in GBP so they don’t end up disappointed when they can’t order your delicious food;
• Let people know they can reserve a table: people appreciate being able to make a reservation online, with no unnecessary human interaction;
• Encourage reviews: think about implementing a promotion that rewards clients who write positive reviews with something like a free dessert. You can easily set up a promotion in seconds using the promo engine built into our online ordering system.

Conclusion

Start claiming your account now to enjoy the benefits of Google Business Profile for restaurants. The setup will only take a few minutes and it requires no technical knowledge (just like our online ordering system).

The increase in the number of new, and returning clients, and sales will make any effort worthwhile.